Generative Engine Optimization for multi-market European e-commerce. I run AI Visibility across 7 markets at AUTODOC, on 12+ years of technical SEO.

Experience across
Search used to end at a list of links. Increasingly it ends at an answer, and the only brands in that answer are the ones the model can read, trust, and attribute. That is the work: making a catalogue legible to machines and citable inside ChatGPT, Claude, Perplexity, Gemini, and AI Overviews.
How I workTools I build for my own work and publish once they are good enough to be useful. No email required.

WordPress Day for Ecommerce · Porto, 2025
Everything else on this page is me describing my own work. These four are not, and all of them open somewhere that isn't this site.
Open to senior SEO & GEO roles, speaking invitations, and conversations about AI search.