Free resources

SEO & GEO Tools

Tools I build for my own work and publish once they are good enough to be useful. No email required to use any of them.

AI Crawler Database

22 user agents from 11 operators, each taken from that operator's own documentation, sorted by whether it trains a model or builds the index your citations come from. Includes a robots.txt generator.

Open tool

NEWInteractive

AI Visibility Checklist

31 checks for getting cited by AI assistants, each with concrete steps and tagged by whether the platforms confirmed it or the industry just repeats it. Built from primary documentation.

Open tool

NEWInteractive

GEO Learning Path

12 stages and 75 resources, roughly 61 hours, from how language models read a page to measuring whether they cite yours. Primary sources only, with something to build at the end of each stage.

Open tool

More on the way

A technical SEO audit framework is in progress. It will appear here when it is genuinely worth your time, and not before. If there is something you wish existed, tell me.

Let's connect

Open to senior SEO & GEO roles, speaking invitations, and conversations about AI search.

Get in Touch Email Me