Generative Engine Optimization for e-commerce
The specialism, and the technical SEO underneath it. Multi-market, catalogue scale, twelve years of it.
What I specialise in
GEO / AI Visibility
Generative Engine Optimization: making brands visible and citable inside ChatGPT, Claude, Perplexity, Gemini, Grok, and Google AI Overviews.
AI Brand Intelligence
Measuring how AI platforms mention, recommend, and cite a brand against its competitors, then turning that into an editorial and technical roadmap.
What it rests on
Technical SEO & Strategy
Enterprise-scale technical SEO combining deep site audits, content architecture, and data-driven prioritization. The foundation of every organic growth program I've led.
E-commerce SEO
Search for online stores at scale, across Shopify, WooCommerce, Magento, Salla, Zid, and custom builds in EU, GCC, and MENA markets.
International & Multi-Market SEO
Running search across many countries and languages at once: hreflang, market-level prioritization, and migrations without losing visibility.
Team Enablement & Mentoring
Translating SEO and GEO findings into something cross-functional teams can act on: training sessions, working guidelines, and hands-on mentoring for Product, Engineering, and Content.
How I Work
Measure First
Establish the baseline before touching anything: Search Console at scale, AI mention share, competitive position.
Find the Leverage
Technical and editorial analysis to separate the few changes that move the number from the many that don't.
Ship Cross-Functionally
Turn findings into roadmaps Product, Engineering, and Content can actually execute, not a PDF that sits unread.
Report to Decision-Makers
Translate complex search and AI data into insights leadership can act on, and iterate from there.
Common Questions
What's the difference between SEO and GEO?
SEO is about ranking in search engines like Google. GEO, Generative Engine Optimization, is about being named and cited inside the answers AI assistants give: ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews. The two overlap more than the names suggest. Most of what makes a page citable by a model, a clean structure, unambiguous entities, content a crawler can actually reach, is what made it rankable in the first place.
How long does SEO or GEO take to show results?
SEO usually shows measurable movement within three to six months and compounds from there. GEO can move faster where answers are built from live retrieval, because a page that becomes retrievable can be cited as soon as it is indexed. What a model learned in training only changes when the model does. Either way, the bigger variable is the starting point and the competition, not the tactics.
Which industries have you worked in?
Automotive parts, WordPress SaaS, beauty and skincare, personal care, marketplaces and lead generation, across EU, GCC and MENA markets. The current role at AUTODOC brings the enterprise scale; the earlier agency and in-house years brought the hands-on depth.
What does your toolkit look like?
Google Search Console and GA4 as the source of truth. Ahrefs, Semrush, Sistrix, Screaming Frog and Sitebulb for analysis, Looker Studio for reporting, and custom AI visibility tracking built on the OpenRouter API across six major LLMs. Python and SQL for anything the off-the-shelf tools can't answer.
Let's connect
Open to senior SEO & GEO roles, speaking invitations, and conversations about AI search.