Generative Engine Optimization for e-commerce
The specialism, and the technical SEO underneath it. Multi-market, catalogue scale, twelve years of it.
What I specialise in
GEO / AI Visibility
Generative Engine Optimization: making brands visible and citable inside ChatGPT, Claude, Perplexity, Gemini, Grok, and Google AI Overviews.
AI Brand Intelligence
Measuring how AI platforms mention, recommend, and cite a brand against its competitors, then turning that into an editorial and technical roadmap.
What it rests on
Technical SEO & Strategy
Enterprise-scale technical SEO combining deep site audits, content architecture, and data-driven prioritization. The foundation of every organic growth program I've led.
eCommerce SEO
Search for online stores at scale, across Shopify, WooCommerce, Magento, Salla, Zid, and custom builds in EU, GCC, and MENA markets.
International & Multi-Market SEO
Running search across many countries and languages at once: hreflang, market-level prioritization, and migrations without losing visibility.
Team Enablement & Mentoring
Translating SEO and GEO findings into something cross-functional teams can act on: training sessions, working guidelines, and hands-on mentoring for Product, Engineering, and Content.
How I Work
Measure First
Establish the baseline before touching anything: Search Console at scale, AI mention share, competitive position.
Find the Leverage
Technical and editorial analysis to separate the few changes that move the number from the many that don't.
Ship Cross-Functionally
Turn findings into roadmaps Product, Engineering, and Content can actually execute, not a PDF that sits unread.
Report to Decision-Makers
Translate complex search and AI data into insights leadership can act on, and iterate from there.
Common Questions
SEO (Search Engine Optimization) focuses on ranking in traditional search engines like Google. GEO (Generative Engine Optimization) focuses on making your brand visible in AI platforms like ChatGPT, Claude, and Perplexity. Both are essential for modern digital presence.
SEO typically shows measurable improvement within 3-6 months and compounds from there. GEO/AI visibility can move faster, since AI platforms refresh their knowledge more frequently than a search index reshuffles. The real variable is the starting point and the competitive landscape, not the tactics.
Automotive e-commerce, WordPress SaaS, beauty and skincare, personal care, marketplaces, and lead generation, across EU, GCC, and MENA markets. Leading SEO for a major European e-commerce platform alongside earlier agency and in-house work gives me both enterprise scale and hands-on depth.
Google Search Console and GA4 as the source of truth, Ahrefs, SEMrush, Sistrix, Screaming Frog and Sitebulb for analysis, Looker Studio for reporting, plus custom AI visibility tracking built on the OpenRouter API across six major LLMs. Python and SQL for anything the off-the-shelf tools can't answer.
Let's connect
Open to senior SEO & GEO roles, speaking invitations, and conversations about AI search.