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Writing

Notes on SEO, Generative Engine Optimization and how AI systems actually decide what to cite. Primary sources, and the working shown.

GEO

Retrieval Is Not Shared Between Languages, and I Was Wrong About Why

A question agrees with its own rerun 73% of the time. With the same question in another language, 4% to 11%. Two full passes, 1,344 answers, seven European markets, dataset published.

16 Aug 2026Read article

GEO

Google Says llms.txt Has No Effect. The Industry Still Ships It. Both Are Right.

Google confirmed llms.txt does nothing for Search. Log data from 137,000 domains agrees. So why do practitioners still ship it? Both positions are correct.

14 Aug 2026